Friends of SFG

Retail Boutiques all over carry Spitfire Girl’s original products! We caught up with some of them to ask a few questions! Meet the first Spitfire Girl Spotlight Retailer: Brooklyn ARTery!

campaign 2 22 Friends of SFG

 

A Peek Inside Spitfire Girl’s Magic!

Spitfire Girl owner and founder Kristin Schroder answers questions about just what makes SFG so great! Check it out below:
sfg interior 2 1024x677 A Peek Inside Spitfire Girls Magic! How long have you been in business and how did you get started?
Spitfire Girl was born 15 years ago. I started the company in my
garage with our trademark box cards. Fifteen years later Spitfire Girl is
a fast growing incredible beast of a company. Our goods are shipped
to stores across the world on a daily basis. We have two fabulous retail
stores in Los Angeles and a thriving online presence.

Why did you choose this location to open your business?
We chose Los Feliz because it is a eclectic, funky, family oriented
neighborhood. It has a great flow of people from all over Los Angeles
and surrounding cities. We have a clientele of famous actors too, which
make working the store always exciting! Our Melrose location is quite
different. It is our newest store only being open for ten months. I
chose Melrose for it’s iconic history. This was the place you took
everyone in the 80’s and 90’s when they came to visit LA. The street
fell off the radar during the recession and I am super excited to be a
part of bringing this famous boulevard back. It is an exciting
neighborhood, you never know who is going to walk through the door.
My favorite was Gavin, from Bush and his entire brood of kids running
through the store. It is by far my favorite store at the moment.
Because of the location and large layout, I was really able to spread
out and have fun merchandising.

How would you describe your store’s style/aesthetic?
Quirky but sheik at the same time, vintage, eclectic, handmade, and
visually entertaining. Spitfire Girl is filled with unusual and natural
curiosities that are always changing. We travel a lot in search of
oddities and antiques in addition to handmade artist goods. What
makes our stores different from other stores is a creative mind, an
artist is doing the curating. My buying style is not traditional by any
means.

 Where did you get your name from and what other names did you
consider?
There could never be any other name for my business. The name
Spitfire Girl came to me so easily. It hit me like a ton of bricks. I would
almost say it was a premonition. Anyone that knows me gets it, I am a
determined, strong willed, crazy creative lady. I love to gamble in the
sense I will walk straight into the fire every time without a thought.
It’s more exciting!
 
What types of items are your best sellers? (i.e. brands, specific
pieces, etc.)
Our Brand Spitfire Girl is by far the best seller. After SFG wares it’s oddities I
source from all over the world. A long time favorite for our customers is
handmade naked people from Guatemala, they are tiny hand sewn dolls,
with all their bits in tact, very strange little things, but people love them.

What item do you have in the store now that you would want to
have in your home?   
I love our handmade Turkish towels. They are so luxurious and functional at the same time.

What have you been inspired by lately? (colors, styles, themes,
locations, etc.)
I just got back from Paris and was able to get my hands antique
etchings from the 1800’s from the Paris flea market. I can’t wait to
use them in collages for a new SFG pillow line.

Is there something you thought would sell really well but didn’t?
Not really, I get super excited about the vintage and antique items we place in
the store thinking they are going to sell fast, but they take the longest.
I guess it takes a specific person to fall in love with each one of these pieces.

Where do you mainly source your items from?
All SFG wares are
made in the USA. Other goods are from all over the globe.

What was the first big lesson you learned from opening your store?
How to manage employees and recognize their strengths and direct them in
a way that compliments the company.

What would your one piece of advice you would give to small
businesses?
Never give up! Take it one day at a time and one foot in front of the other.
My Father always says, “ If it was easy anyone would do it”

What stores do you shop at?
Antique malls and swap meets, I’m a bit of a scavenger.

Do you have any plans to expand your inventory?
Always, every day we receive new inventory!

What trends, if any, are you tired of? 
Laser cut jewelry is definitely tired.

sfg interior 11 1017x1024 A Peek Inside Spitfire Girls Magic!

Spitfire Girl in the Kitchen: Heart Beets

heartbeets title Spitfire Girl in the Kitchen: Heart Beets

Need something fun and flirty to make your cutie for Valentine’s Day? Heart Beets might just be the most adorable thing. We love trying new things in the kitchen at Spitfire Girl, and decided to try microwaving fresh beets. The process was quick and easy, and the results were delicious!

Here’s what to do to make your own Heart Beets this Valentine’s Day:

Select beets that are approximately the same size so that they microwave evenly.
Pierce the beets in several places to prevent steam from building up inside the beets causing them to explode.

Place the beets, trimmed and washed, in a single layer on a plate.
Make sure the plate is microwaveable, of course.

Drizzle them with about 2 tablespoons water.

Cover the plate with a bowl or damp paper towel and microwave on high for 5 minutes.

Turn the beets and continue microwaving them for another 3 to 5 minutes
until they are fork-tender.

Let them cool for 5 minutes, then peel the skins off the beets and slice them into flat slivers. Use a knife to cut them into heart shapes, sprinkle them with feta, and voila! HEART BEETS.

heartbeets Spitfire Girl in the Kitchen: Heart Beets

Check out some of our favorite heart things at Spitfire Girl:

af4fb3 475565eb1bb541bbb45acbbccabacc46.jpg srb p 1401 1217 75 22 0.50 1.20 0 1024x1024 150x150 Spitfire Girl in the Kitchen: Heart Beets mini heart ring11 150x150 Spitfire Girl in the Kitchen: Heart Beets Medium Floating Heart pendant 150x150 Spitfire Girl in the Kitchen: Heart Beetsbig heart ring gold 150x150 Spitfire Girl in the Kitchen: Heart Beets IMG 1063 1024x1024 150x150 Spitfire Girl in the Kitchen: Heart Beets yellow owl workshop je taime pendant necklace 1024x1024 44b3c214 8f56 438b 8a89 fa885d388e0b 1024x1024 150x150 Spitfire Girl in the Kitchen: Heart Beets

History of the Heart

historyoftheheart History of the Heart

The heart! It’s the international symbol of love, and we love to draw it on stuff and insert the emoji into cute texts, but where did it come from? How did its cute shape originate? Love is in the air with Valentine’s Day coming up, so we did some research and sought out some info on our favorite shape ♥

Funny thing is, the heart shape as we know it is believed to have originated from the African plant silphium, which is accredited to having contraceptive qualities. (Now we’re talkin!) The city of Cyrene was famous for the trade of this rare and sought out plant used for birth control, so much so that silphium became an important part of Cyrene’s economy. The government minted coins representing silphium’s seedpod, which looked a lot like the shape of the heart as we know it today.

silphium History of the Heart

Interesting! So it all comes down to sex… surprise surprise.

Here’s a few love-related Spitfire Girl items to help get ya in the mood:

love candle 150x150 History of the Heartlove poems 150x150 History of the HeartSSP 140 LapelPinLove2 150x150 History of the HeartScreen Shot 2015 05 06 at 11.48.26 AM 150x150 History of the HeartGetImage 9cfd66fd 93cf 40bd b465 b215414f7914 150x150 History of the Heart mini heart ring1 150x150 History of the Heartunnamed grande d11caf50 3224 4e5c 833e 277f778e5642 150x150 History of the HeartScreen shot 2015 05 26 at 6.06.25 PM 150x150 History of the Heartseduction salt web 1024x1024 150x150 History of the Heart

New Year, New Goal! Reclaiming the Lost Art of Writing in 2016

hand1 New Year, New Goal! Reclaiming the Lost Art of Writing in 2016

Hello 2016! The new year is the perfect time to reflect, and we’ve been doing just that here at Spitfire Girl. We love the idea of reviving the lost art of writing and taking up journaling and writing to old friends. (Actually writing—not email!) Everyone loves a handwritten note, and it feels good to do it, put a stamp on it, and send it on its way the old fashioned way.  Why not pick up some Spitfire Girl wood folding cards and postcards and make 2016 the year to take a break from the computer and reclaim letter writing. No one else has your handwriting, which is a super cool thing to think about!

We’ve compiled a selection of products to get you on your way to writing. Get out those pens and sharpen those pencils so we can read back and reflect on 2016 come 2017!