As you may know, we Spitfire Girls have recently come out with our new catalogue …which is AWESOME! And as a salute to the tradition of store catalogues, I’d like to share some pages from a vintage Montgomery Ward catalogue c.1934:
Check out the prices!
And thus concludes this catalogue retrospective for now. Though I love the prices, my favorite thing about these pages are definitely the ladies’ eyebrows and finger-waved, bob haircuts. I also like that the adjective, “swanky,” is used to describe the linen suit.